Last week I photographed the XCVI Fall ‘10 clothing line. This time we mixed things up a bit by shooting in their warehouse in Los Angeles. It was neat to see where the magic happens!
The photo shoot was really fun. We had bags and bags of feathers to play with, a few fans, a wonderful model and crew. Please click on the photo below to see a web gallery of all the final images!

While I was taking pictures, Daniela from XCVI made a video! You can check it out here:

Daniela from XCVI was kind enough to send me some photos I shot for them in context; at the MAGIC Trade Show in Vegas. Here they are, below. Thanks Daniela!

Next Friday I am photographing their Fall ‘10 line. Looking forward to it! Pics to come.

Last week I photographed the new Summer 2010 line for XCVI (click for site). Our plan was to shoot outside and spend a leisurely time taking photos. After checking the weather report every day for over a week, I didn’t think there was any way it would rain. But there it was! At 8am when everyone was showing up at my place for hair and makeup, drops of water were coming down from the sky. Since we weren’t prepared for this, my wonderful prop stylist Katie and I had to think quick. Katie brought all the props and set materials into my dining room. With the help of my wonderful assistants Isabella and Michelle, we created a magical forest right inside my dining room. All’s well that ends well!

Here is the section of my dining room we used for the shoot….

Here is a photo taken with my iPhone during set up…

And here are some of the photos from the shoot (click to enlarge). You can find the rest of the retouched photos here: http://tamarlevine.com/photoblog/xcvi_summer10/ !