XCVI Summer 2010

posted on January 8th, 2010 by Tamar. filed under advertising, fashion, lookbook.


Last week I photographed the new Summer 2010 line for XCVI (click for site). Our plan was to shoot outside and spend a leisurely time taking photos. After checking the weather report every day for over a week, I didn’t think there was any way it would rain. But there it was! At 8am when everyone was showing up at my place for hair and makeup, drops of water were coming down from the sky. Since we weren’t prepared for this, my wonderful prop stylist Katie and I had to think quick. Katie brought all the props and set materials into my dining room. With the help of my wonderful assistants Isabella and Michelle, we created a magical forest right inside my dining room. All’s well that ends well!

Here is the section of my dining room we used for the shoot….

Here is a photo taken with my iPhone during set up…

And here are some of the photos from the shoot (click to enlarge). You can find the rest of the retouched photos here: http://tamarlevine.com/photoblog/xcvi_summer10/ !

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7 Responses to “XCVI Summer 2010”

  1. Alexandra Says:

    These are so great! My favorites are the ones with the umbrella in the web gallery. Such cute clothing too! And you did such a great job with the retouching.

  2. Anonymous Says:

    nice.

  3. Anonymous Says:

    ditto!

  4. kari Says:

    These make me want to go outside and pick flowers. (I live in MN … le sigh.)

  5. Charlynn Says:

    How cool that you converted your dining room into an enchanted forest!

  6. maryelle Says:

    Lovely pictures and great set! I looked at the Flash gallery first and had no idea that wasn't really shot outside.

  7. Jason Cullison Says:

    I just went through your redesigned website – WOW! It looks really great! Congrats – nice blog as well. (found you through RS on Twitter)

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